What are the Benefits of SEO?
You need to understand that there is no magic way to rank your website on the first page of Google, Bing or Yahoo. Search engines are governed by complex algorithms and it takes a lot of effort to ‘convince’ them that your website or page deserves one of the top spots. SEO helps your search rankings to go top.
Still, there are certain rules you can follow to optimize your website and provide the bots with the necessary signals. While the web is floated with SEO tips and advice these are explained at a theoretical level and not how they can be applied in practice. This is why most site owners are confused and they either give up with SEO or do not get the expected results.
Make the site about one thing
It can be about other stuff, too, but choose one primary topic that is essential to your message.
This step is important, so you may want to do a little keyword research before choosing a topic.
Crawled By Search Engine Spiders
As part of the technical SEO campaign, professional services will include ensuring that your website is able to be crawled. There’s no excuse for blocking spiders crawling your site due to broken links. The further a search engine spider can crawl your site the more pages can be indexed and the bigger your SEO advantage will be!
Definite Increase in Traffic
With Analytics and reporting tools, you’ll see a clear cut increase in traffic. This is a definite way to maximize your business efforts. SEO will give you results and as soon as you start your SEO efforts, traffic will increase at a steady rate. Using tools to track traffic to your website you’ll be able to watch as more people visit your site and sales go through the roof.
Your Competitors Are Doing It
SEO is a rising field and it is gaining ground. More people are starting to realize that the benefits of SEO are high. Your competitors know this and are beginning to take advantage of it. If your competitors are using it then they will appear before you on Google and get all those hits that can lead to sales before your site will. Even if your website offers better services or prices. Hiring a better SEO company or investing in a skilled SEO Staff could be exactly what your business needs to rank above your competitors in the google rankings.
Increased Site Usability
To make your website easier to navigate for the search engines, SEO helps to make your site more navigable for users as well. It consists of rearranging the site’s architecture and links to make pages within the website simpler to find and browse. This not only makes it easier for search engines to crawl your site and locate pages, but also makes it simpler for users to find information on your website as well.
Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website. Plus, being on the first page for your targeted keywords not only helps users to associate your brand with those keywords, but it instills trust since companies on the initial page are generally perceived to be more trustworthy.
Good for Social Media
A web page with high rankings will also gain more social media exposure. The relationship between SEO and social media is bi-directional. Social media popularity is good for SEO purposes and SEO brings more social media visibility. In simple words, searches are more likely to LIKE / Tweet a page when it is found in the first positions of the search engine results than a page that does not have great rankings.
SEO is Not a Cost But an Investment
An investment with a high return. By tying in SEO to Web analytics data, you may observe certain keywords having great conversion rates for which you rank only on page #2 on Google and understand that you’re leaving money on the table.
Lifting your rank to the top 3 places on the first page, where most clicks go, can provide a massive return on your modest investment into SEO. It’s why SEO has been likened to investing in real estate – the returns might be stupendous when you get it right.
Create a better and more user-friendly website
For starters, SEO will help you create a better, faster and friendlier website for users. Despite the name, search engine optimization is not only about search engines but the focus is on the user. When your users are happy, search engines are happy also. Following great on-page SEO techniques improves the user experience and this creates short term and long term benefits.
Build a dedicated fan base via newsletter
A good SEO approach means more traffic and a great method to build a committed fan base through RSS feeds and newsletter. These two services existed before social networking and they are still important sources of traffic. In fact, many successful bloggers claim that most of their money comes from their email lists and not from social networking or another medium.
Even if you are working on your own social media marketing it is necessary to make it easy for your users to subscribe to your feed and newsletter. What happens often is that websites do have a newsletter box, people enter their emails to subscribe but the site never sends a newsletter out.