Let’s talk about Search Engine Optimization. Many e-books and other resources that business owners use will place an important emphasis on the need to be at the very visible spectrum of search results, whether it be in an engine like Google Search or in places like social media. But surveys have shown that people will often look at other results and they are going to scroll down through the page. Being on top of a second page, for example, can be quite beneficial for traffic. Also, search ranking is only one part of the puzzle. Now, Google places other results on the page like social recommendations and local results as well, which means there are more avenues open to you, and being first is no longer as crucial as it once was.
You can Do SEO (Search Engine Optimization) with No Outside Help
Doing SEO (search engine optimization simply means that you simply follow a set of techniques and procedures to increase the chance that web users will go to your site. It is true that anybody can learn these techniques, and in case you are a website owner and also want to do your own SEO (Search Engine Optimization) then you can definitely spend the time to learn and apply those techniques. But SEO (Search Engine Optimization) can be complex and touches many areas, including online marketing, technical aspects, and PR skills. Most business owners don’t have everything required to do a great job at SEO, and that is why many agencies offer help. A simple IT worker or online marketer is not enough if you want good results.
META Tags are Very Important
It used to be that every page on your site needed META tags in order to rank well. Those are small pieces of code that would give Google a list of keywords along with a description. The search engine would base itself on those to find out what your website was about. Now, however, those do not affect your ranking whatsoever. Both Google and Bing stopped caring about META tags to be able to index sites. However, they are not useless. For example, your description tag will be the text that often appears next to the link that shows up in the search result.
Keyword-Rich Domain Names are Ranked Higher
Back in the dotcom days, it used to be that the URL you used was very important. Google placed lots of importance on the domain name, and you would gain a big advantage over other sites, in the event you may get a name that had your keyword in it. This is why a lot of companies in the late 90s bought domain names for a lot of money. But now, the indexing process only looks at the actual content of your pages, and not the domain name. Because people still get to see it, that name is still important, but it will not make you rank higher.
You Have to Submit Your Site to Google or Other Search Engines
All search engines used to have URL submission forms. In fact, they still do, but that process is unnecessary. The crawlers that these engines use are now sophisticated enough that any new site will undoubtedly be found in a matter of days, if not hours.
SEO (Search Engine Optimization) is Not a One-Time Deal
This could not be further from the truth. Many people who are new to SEO and looking to hire someone to optimize their website having to understand is that SEO (Search Engine Optimization) is an ongoing process. Google changes its algorithm every four months and we basically start over. In the event that you stop doing SEO campaign, your ranking will fall quickly depending on whether you’re based on backlink or a PPC campaign. A good SEO professional constantly works on optimizing and researching techniques or new keywords to make sure that they stay on top rated.
Submitting a Sitemap will Boost Your Rankings
Google offers a webmaster interface and from there, you can submit a sitemap, which is an XML file containing links to every page in your site. Some site owners take the time to submit such a file every time they make a change, but this is not necessary. Submitting a sitemap does not change your rankings. All it does is add pages which may not have been indexed already. If you have a typical site and has links to all your pages, then it is not needed.
More Keywords = Higher Ranking
A keyword is a term used to define the word or phrase entered into a search engine such as Bing, Google or Yahoo to retrieve relevant web pages. Again, more is not always better. Keyword stuffing is penalized by Google. A good rule to remember is that you usually want 12 percent keyword density, so 12 per 100 words.
Successful SEO is All about Ranking High
This isn’t necessarily true. Higher rankings are obviously important in a good SEO (Search Engine Optimization) campaign, but you might rank high for a certain term or keyword and not generate any conversions from it. The end goal is having a superb click-through-rate and converting on those clicks. It’s a good idea to define what your end goal will be for an SEO campaign to truly measure your success.
Small Businesses Don’t Need SEO
This is far from the truth. If you’re a small business, wouldn’t you want to grow? Don’t you want more people to know about your goods or service? SEO is a wonderful investment for a small business and can help open its market to more potential consumers. Using SEO as a small business can help you compete against larger businesses as well or find a niche.
Buying Traffic Puts You Ahead
There are plenty of services out there where you can buy traffic for your website, as well as followers, likes, and subscriptions across a multitude of social media platforms. While you might see a boost in your numbers, it’s ultimately immensely empty. Time spent on a website is just as important as the hits, and it’s going to look quite bad for your ranking if you’re getting tons of visitors that click away almost immediately. Building up your audience naturally is the way to go.