If you are thinking about a new website or redesigning your current site, you have undoubtedly considered building it using responsive web design. Responsive design is a web development strategy that results in a single website which dynamically resizes and reconfigures to various screen sizes, devices, and orientations. In other words, instead of having a separate site for desktops, laptops, tablets, and smartphones, responsive design delivers a single set of content and code that caters to all audiences.
One Single Site for All Audience Versus Separate Mobile Sites
Building a site using responsive design techniques involves separate design templates and CSS3 code for each target device or browser size. This means that a single set of files and content is used for desktops, laptops, tablets, and smartphones. For programmers and marketers, this significantly simplifies the process of managing the site and ultimately makes it more cost effective.
Invest Now to Save Later
When building or rebuilding a website these days, all the choices can be overwhelming. Having built hundreds of websites for businesses across nearly every industry, you can sympathize. But consider this statistic: by 2014, mobile internet is predicted to take over desktop internet usage (Source: Microsoft Tag). So responsive design, though it increases the initial project investment because it simply takes more design and development time, will most certainly save your business time and money in the not-so-long-term.
Mobile Audience is Rapidly Growing
The digital world is changing, and your site needs to change with it. According to Internet World Stats, there are 2.3 billion internet users in the world, and by 2015 there will be 2.1 billion mobile users. Start catering to your multi-device mobile audience now, as they make judgments about your company based on the appearance and usability of your site. Responsive design can help you make a positive impression and avoid scaring mobile visitors away.
Reduce Page Load Time to Cater to Smartphones
Did you know that 74% of users will leave a website after waiting only five seconds for it to load? Because you can turn on and off specific elements of a page with responsive design templates, you have the ability to slim-down the “heavy components” in the mobile version of your site and reduce the page load time.
Keeping It Simple
There is no need to set up multiple sites that work with each type of device, you can set up one easy-to-use platform that will ensure access to all users without any issues. Most users want to have a simple way to access websites without any unnecessary barriers, so keep it simple and keep the users happy.
It is a Key Feature of Modern Day Web Design
Web design concepts are ever evolving and you need to keep up with the latest available technology to keep your site’s visitors happy. You have to keep them on your site and engage with them to turn visitors into customers. These don’t even have to be paid themes, often these are already included with your hosting provider and are included when you sign up. Having a responsive design will also increase your conversion rates.
Having a responsive web design is more cost effective. This is more so when compared to building one web version for mobile and another for the desktop. Doing so can even lead to duplicate content which can affect your search engine ranking. This is a matter of the past. A responsive web design takes care of this problem. You get one website that readjusts itself to fit any screen size it is viewed on.
Increased Web Traffic
Recent data from InMobi shows that approximately 60% of online usage is through mobile devices. This includes both smartphones and tablets. As aforementioned, Google gives preference to websites with mobile-friendly designs. A responsive website will help you get traffic from various channels and your users will be able to access your content on any device.
Studies show that mobile users are more likely to consider using your website if it has been designed for mobile. Nobody wants to keep scrolling from left to right and back again trying to read the content. A desktop version will push mobile traffic away. Upgrading to a mobile friendly site will further improve user experience because all the required web elements will load up properly.
Google updated its algorithm to include mobile-friendliness. What this means is that websites with mobile friendly designs get a better ranking than those that don’t. Using a responsive web design means building a website with SEO in mind.
All in all, designing a mobile friendly website does not guarantee your website will rank high. Some mobile versions can hold you back. A poorly designed website will hold you back. Therefore, in addition to coding your website right to make it easy for search engine crawlers, you need to make sure your content is search engine optimized. Help from San Francisco SEO companies will come in handy.
Improve User Experience
Browsing a quality responsive website with a mobile device saves the user from the need of zooming, pinching and shrinking the screen. The website will adjust itself to the fit the screen it’s being accessed on. This automatically improves usability.
Studies show that there is a 61% chance your visitors will abandon your site if it is not optimized for mobile. What this means is that the traffic you lose will go to your competitors who have a responsive web design. With your website being a marketing tool, it is important that you optimize it not only for searches but also for easy access. An improved user experience will boost sales and improve customer retention.
A responsive web design will load faster on mobile. This is important when considering most people will abandon your website if it takes more than 5 seconds to load up. The code of a responsive website is optimized for speed.
Still on efficiency, having a responsive website means you don’t have to update two separate websites for your mobile and desktop websites. The case is the same when it comes to tracking your website with tools such as Google Analytics. You deal with one single website rather than multiple ones. This can save you a considerable amount of time and money.
These are just some of the benefits you stand to gain from having a responsive website. There are many more benefits you stand to gain. However, you must prepare sufficiently. Understand the trends on the market and prepare for the future. Investing in a responsive website will pay off exponentially.
Responsive Design Has Benefits
The holiday season is upon us, and mobile shopping is hotter than ever.
- In the fourth quarter of last year, 25% of revenue came solely from mobile devices.
- Nearly 2/3 of all time spent researching and locating retail brands today was done on a mobile device.
- 1:3 millennials (aged 18 to 24) who, if not already, are bound to be your future consumers.
Mobile devices include (but are not limited to): tablets, smartphone, and smart watches. Responsive design allows your website to fit on any screen on any device and still be readable and usable. Responsive design allows for ease of access and greater usability – in fact, Google announced they’ve included mobile responsiveness as part of their ranking algorithm.
How Is Responsive Web Design an Investment?
A responsive site as compared to a conventional site takes more time, money, and resources to complete. But then you must create separate sites for smartphones and other devices. What this does is ultimately reduce overall expenditure. Having a responsive web design is an investment which will pay off in the long run.