You mostly see PPV traffic used when you get lots of Popover or Popunder ads on websites, the PPV companies send their ad server software bundled with other things such as toolbars etc which then builds a large network of people to serve ads to. Usually, they are triggered when the user goes to your target website list and then shows them a popup from your campaign. Make sure to look at the stats of a PPV network before using them as each will have different demographics that will highly impact your advertising.
PPC is, for example, the ads showing up in Google Search or in sites in the form of banners or text link ads. Here you pay each time someone clicks on the link. Both have advantages and disadvantages namely PPC you can target very well, but might pay a lot for few conversions, PPV you can get tons of views to your web site very very cheap, but may also lead to 0 conversions if done wrong.
Pay Per View (PPV)
The ad-ware applications get activated whenever a user searches for a certain keyword or visits a certain webpage. This webpage is an advertisement and may pop under or over the current web browsing window. Every time the ad pops up, it is considered a view or an impression (technically). Each time the ad is shown, unlike PPC, the advertiser is charged with some fee for their landing page showing up on the user’s computer.
Cost efficiency is the first objective for any new business but pay per view provides an efficient approach to this. PPV helps you to cut short some of the overhead expenses and brings down your total expenses on advertising. It gives the highest return on minimum investment made in this advertising policy. That means you are getting maximum exposure to probable customers at really low cost.
Helpful for Target Marketing
If your product is for a specific class of crowd and you intent to exploit maximum possible outcome then you can use this form of marketing effectively. If visitors intent to purchase some merchandise similar to that of yours then chances are maximum that they will get attracted to your advertisement which may bring them to your website and this supplies a great opportunity for your business.
Creates Brand Awareness
Using pay per view advertisements solution, you present an opportunity for your brand to be staged in front of a maximum number of possible customers, efficiently. Brand awareness is one of the basic features of marketing, on which all advertising experts rely. PPV makes you reach a maximum number of people in order to fulfill the basics of advertising.
The traffic that PPV Affiliates are driving is not their traffic since the person buying has no actual traffic of his own. PPV is driven by popping advertisements over or opening new tabs when an end user reaches a site or URL or recognizes a key word phrase. This is unprofitable for any party involved in this.
Creates negative impact
When someone is treated with continuous pop-up windows or tabs while they are looking for some serious stuff or maybe looking for something which is really important to them at that very moment that person most probably will get irritated and this creates a negative image for your brand.
Traffic Related to Adware
Adware is a software which is aimed at displaying internet based advertisements on your computer screen. People find it extremely annoying and most importantly adware are considered a threat to computers, so instead of creating a good picture, it might get you blocked from a user’s machine. In that case, you’re not only losing a likely customer but you also lose some hard earned cash.
Pay Per Click (PPC)
Before launching your PPC campaign, you need to establish clear objectives and goals. PPC marketing can generate a lot of traffic in little time but at a dear price. Understanding the lead close time and lifetime customer value to measure the long-term return on investment for your PPC campaign is necessary.
PPC allows you to have flexible financial options because you pay only for your purpose of posting the ad is fulfilled which is to reach the customer directly and completely. You pay just following your advertisement is being viewed by the visitor and that is a very fair game, in other words, true value for money.
Speed to market
Unlike other online advertising options, PPC advertisements can be launched quickly in front of your consumer. It channels the targeted traffic quickly with the filter. Ability to reach consumers in an efficient manner is an extremely crucial step towards commencing successful sale.
Highly targeted website traffic
Assigning distinct advertising variations for specific keywords and demographics can increase the quality of your website traffic. PPC ads can be scheduled to run during the best sales periods and by targeting visitors from any particular region.
PPC is a great way to provide testing for key words. It enables you to determine if a full site effort is worth doing. It is fruitful even for a landing page, allowing you to channel traffic to different pages of your website in order to find which page attracts and converts the traffic into sales or whatever you desire. Tracking and testing the facts from time to time helps you make smart money either by aggressive marketing or by relocating your investment for a better result.
Can create high traffic in less time
PPC enables you to generate more traffic in less time if it has been placed and designed artistically and logically correct. Tempting the visitor to click on your advertisement and hence making him visit your website is about creating curiosity to explore. Posting a creative advertisement about your product related to art and paintings would tempt a person who is even minutely interested in art activities. Such tricks tempt people and make your merchandise climb up in sales.
Constant development needed
Marketers must ensure that they keep good and developing a relation with the visitors and as a way to achieve it, they need to keep it evolving by introducing new changes and creative ideas. They have to make sure that it nurtures with time and doesn’t cause boredom to their visitors. It costs a bit more than the other methods available.
Creating a brand value is a very important task. In the case of PPC, established brand worth is desired if someone wants high returns on the investments made. Visitors will click on your ad if they are already aware of your brand or your advertisement is highly appealing. Not having a brand value would result in limited returns from new customers.
No window shoppers
Window shoppers are not only your probable customers but they can be also your advertisers. Word of mouth is more reliable and is spread instantly, without any cost being incurred. If visitors need to click on the ad to see the whole picture then you may expect them to be too busy or too lazy. This keeps you away from likely customers and individuals who can spread a word about your amazing products.
In 2013, Google made 58.8 billion dollars on advertisements. It is safe to say that Google is taking over the world, and you are paying for it. The PPC model is at the heart of this subtle takeover. Keyword bids continue to rise as their demand increases. Take for example the word “insurance”. The average bid for the keyword “insurance” is up to 55 dollars per click.
Avoid the Great Bidding War
Imagine if you had gotten into AdWords in the early part of the millennium (AdWords was introduced in 2000, self-service accounts became available a couple years later). AdWords was a new platform. Bids were low and therefore the opportunity to maximize your yield was high. If you look in the right place you can find that this chance has re-presented itself to us. In 2006 Google bought YouTube, and just over two years ago they added TrueView (YouTube) Advertising to the AdWords family. Much like where PPC was 10 years ago, the opportunity is ripe in TrueView. The same bid for the key word “insurance” would cost you no more than 10 cents on TrueView. Compared to 55 dollars on PPC advertising, that ain’t half bad. For you PPC buffs thinking you can jump right into this and find success, you need to slow your roll a little bit. While TrueView is managed in the Adwords platform it is a whole different ball game. You have to put in the offseason work before you get into a regular season game.