PPC or Pay-Per-Click is one of the tools you can use to promote a business in the online World. The PPC Model works in an extremely simple way and hence why it’s so popular. In short, you run your ads and how much you pay depends on how many people clicked on your ad.
List of Pay-Per-Click Benefits
Businesses need results and they want them fast. PPC or pay-per-click is perhaps the fastest way to run an advertising campaign and get instant results. To simplify things, if you have a website up and running you run them on the Google network, setup your ads and quickly create an AdWords account and start getting traffic.
This is a very simplified version of how it works but I just wanted to help you understand that PPC is very efficient as it pertains to reaching your target audience in the fastest possible way.
Another important benefit of PPC or pay-per-click is that everything you do has a clear measurable target. You can measure anything that is related to a PPC campaign from profits costs, views, clicks, visits and much more.
From the moment you start PPC you know in the event you are generating a loss or profit and how much you spend. There are numerous reports and KPIs that provide you data that’s essential to CEOs and marketing departments, with each of the information you need.
Reach the Proper Audience
You choose where and when your ads will appear based on a few factors including location, keywords, website, device, time and date and more when running a PPC campaign. The flexibility that you simply have allows you to segment your market and bring your products and services in front of the right audience.
Take Advantage of Business Opportunities
Let’s say that you’re selling web hosting packages and one of your main competitors is offline because of a technical problem. This is really a great opportunity for you to run a targeted PPC or pay-per-click campaign and give another option to those angry customers. This is only possible with PPC because it is easy to implement and generates instant results.
Maximize the Return on Your Marketing Investment
Since you pay for PPC only when an ad is clicked, it’s easy to manage costs, track conversions, and determine your ROI. Cost-per-conversions are valuable when comparing your PPC campaign ROI against other marketing tactics. Data is reported accurately and correctly and campaign results can be tracked extensively.
PPC is a great method to provide low-risk testing for keywords, enabling you to determine if a full site optimization campaign is worthwhile. It’s also great for landing page A/B testing, allowing you to direct traffic to your choice of different pages of your site to find which pages convert at the highest rate.
Highly-targeted Website Traffic
Assigning different ad copies for specific keywords and demographics can dramatically increase the quality of website traffic. PPC ads could be scheduled to run during the best sales periods and in specific geographic regions.
Even a horrible PPC campaign can bring in more traffic. That’s the power of online ads. An excellent campaign’s traffic will be more likely to convert, which is another reason why you need to hire an expert.
A good PPC (pay-per-click) campaign should have an average ad position in the top 4 spots. There are positions on the bottom of the first page for ads, but you don’t want your ads to be down there.
If you don’t rank on the first page organically, PPC could be your ticket to better visibility.
Whenever we have a client that deliberately wants to rank #1, we tell them to do a PPC campaign for immediate ranking WHILE investing in digital marketing. A PPC campaign can only do so much, investing in digital marketing ensures long-term growth and success.
See Your Return
PPC campaigns don’t lie. It’s possible for you to see the exact return from your investment. Clicks, impressions, the click-through rate, the cost per click, the average position of your ads, and more are all shown. There’s an option to track anything and everything you want to.
Users like it when they see your ad if they Google your business. It assures the searcher that your brand is legit. Usually, this is a cheap investment because you’ll be the most relevant ad for your brand (resulting in a low cost per click).
A PPC campaign should increase your conversions by a substantial amount. How much of an increase in conversions will depend on your industry, your site, your competition, along with your PPC campaign?
Your site plays a huge role in conversions. The ads can bring the traffic but your site needs to do the difficult part of walking users down the sales funnel. A PPC expert will let you know if there is anything to do before the campaign starts to increase conversions.
With a PPC campaign, you will be able to set a daily budget as the quality traffic directed towards your website begins to create revenue and this can be increased accordingly.
As a PPC campaign is so easy to measure, it also becomes very easy to adapt, or fine-tune, your campaign accordingly. This implies that if a keyword isn’t working for you or you decide to target an alternate audience, a revision of the advertising components is achieved easily.
Open Your Doors to Local Customers
PPC is highly effective for local search. People searching using their mobiles for products or services in their own area can see your ads and get instructions on how best to reach your store. Recent statistics show that 75% of people are more likely to visit a store if they find it in the search results. If they don’t see your ad then most probably will click on a competitor’s ad and you just lost a customer.
Rich Functionality and Reporting
PPC platforms like Google Adwords and Bing Ads provide you with all the tools you need to run your campaigns, collaborate with your teammates and analyze your data and results (reporting). This really is considered a business advantage because without the right tools and reporting system it would be like swimming in the sea with your eyes and ears closed. The right tools with the correct marketing strategy may provide you with the right results.
PPC Advertising Drives Immediate Results
PPC advertising is fast. It yields immediate results. You can advertise to thousands of people searching for your business. This is the key difference between PPC advertising and the benefits of SEO. PPC advertising provides immediate gratification.
PPC (pay-per-click) has many benefits for businesses by targeting the right people at the proper time mainly because it can generate fast results. SEO and PPC can work together in harmony for the best possible results as they are two of the major components of digital marketing.
Even if you don’t get good results from PPC the first time, you can try again by further optimizing your campaigns or if everything fails, hiring PPC professionals to help you.