Different Types of Online Advertising. The whole point of technology is to make more money by spending less money. The internet is no different.
Offline advertising is risky. You take a risk and if the advertising works, you make money. If the advertising doesn’t work, you lose cash. But the web can take all this risk away.
So it’s a shame that more companies are losing money advertising online than are making money because they are advertising using offline marketing techniques instead of using the technology available.
There are 4 ways to advertise online, going through a spectrum from most risk to no threat at all.
If you do not understand all 4 forms of online advertising, you might as well just throw your money away. And the same goes for employing an online marketing agency who does not comprehend the 4 types.
Google AdWords (Pay-per-click Advertising)
Pay per click marketing is an excellent alternative for companies who have the financial resources. Like SEO traffic, AdWords is also considered targeted because people are actually typing in keyword phrases that are relevant to your products and services before clicking on your advertisement. This can bring a flood of traffic to your internet business. This is an excellent choice as long as you’re able to turn a profit.
That’s where the problem usually lies for small businesses who don’t have experience with this form of marketing. There are many competitions in pay per click campaigns these days, and it is easy to waste a great deal of cash if you don’t have the experience. Many e-commerce stores get wrapped up in bidding wars that cost product margins to drop. Therefore, if you’re going to give this form of advertising a try, just make sure that you take an excellent training course and be ready to invest some money in the beginning while you figure out the entire process.
People check their e-mail everywhere these days; on a laptop on the train, at a cyber-café, even on mobile devices. If you have a mobile-device-reading audience, make sure the e-newsletter publisher has the correct tools for delivery. In BlackBerry devices, for example, many links appear broken. For more information on sending to the mobile devices, visit our how to advertise in email newsletters page.
You can track clicks from an email newsletter ad. With the correct set of metrics in your website, you can monitor the actions people responding to specific ads. Example: build a campaign encouraging advertising responders to self-identify themselves – by completing a form. Enter the responder’s name into your CRM and measure the particular marketing’ generated revenue.
It is a partnership between a merchant and an affiliate. The affiliate’s aim is to promote the merchant’s merchandise or service by placing ads or links through his or her website. The retailer, in turn, pays commission to the affiliate for promoting the product. The rate of the fee depends on the retailer and affiliate’s agreement.
As an online advertiser, you know the importance of internet traffic and how expensive it can be to secure. The cost of SEO and other customer acquisition methods continues to increase. Companies are always looking for cost-effective and low-risk ways to increase their web traffic and win new business.
When a network uses a price-per-acquisition (CPA) model, affiliates get commissioned based on performance. This is a great benefit for your company. It allows you to work with all types of affiliates through paid search, blogs, review sites, download portals, social media, etc. All these affiliates get paid only after they generate sales.
Some entrepreneurs and marketing experts see social media advertising as nothing more than a passing fad. In some respects, they could be right. The viability of Facebook and Twitter as marketing tools will only last for as long as folks are using those networks. Once these networks are no longer popular and go the way of Myspace, entrepreneurs will need to find new ways to market their businesses online.
Social networking generates a huge amount of data about your customers in real time. Every day there are over 500 million Tweets, 4.5 billion Likes on Facebook, and 95 million photos and videos uploaded to Instagram. Behind these staggering numbers is a wealth of information about your customers.
Through daily active engagement and social listening, you can gather relevant customer data and use that information to make smarter business decisions. With Hootsuite Insights, for example, you can collect information across all your social networks in real time allowing you to gauge customer sentiment, find the conversations happening around your brand, and run real-time reports.
It’s possible for you to add rich media to your banners, such as animations, slideshows, and streaming media to be memorable to visitors. Today’s compression tools can cut the size of rich media, allowing you to create an eye-catching advertising without slowing page-loading times. If you opt to incorporate rich media into your banner ads, bear in mind that webmasters often place a cap on the file size of the advertisements they’ll accept, so confirm that your ad meets the criteria before buying page space.