The Internet is changing, responsive web design adjusting to any screen size to bring the user the most dynamic experience possible. From multinational corporations like Sony, Microsoft, and Nokia to worldwide tech stars like Salesforce to online travel giants like Expedia, serious players are turning to reactive web design to march in step with the current trends in and reach an even wider audience of customers.
But making responsive sites has its disadvantages. The value the site provides to the user is more important than ever, and aesthetics often take a backseat while functionality reigns supreme. Photoshop cannot mock up that operation and it needs to adopt new approaches.
Responsive Web Design suggests the formatting of Website design in a sense that it most best for viewing and navigation across a wide selection of devices, including traditional PCs, smartphones, and tablet devices.
An RWD makes use of media queries, which enable the page to use different CSS3 style rules.
The user is able to easily read and navigate your website without design interfering with usability. A website that’s not reactive will generally have usability issues like links that aren’t clickable, the text and navigation are too small to read, images taking over the display, scrolling troubles, Not seeing the article headline or intro paragraph etc.
What are the Benefits of Responsive Web Design?
Responsive web design sites are fluid, meaning the content moves across all screen resolutions on all devices. Both the grids and also the pictures are unstable. Just as a liquid spreads out or draws in to let its content to fill an allotted space and retain its appearance, responsive web design’s fluidity attains exactly the same result with website content on a device screen.
Ensures a Quality User Experience
Browsing a reactive website with a mobile device you don’t have to waste time with zooming, shrinking, and pinching your display. The site automatically adjusts to your screen size. The simplified reading and navigation radically improve the usability of your website. As an example, According to Google’s Think Insights on Mobile, there is a 61% chance that users abandon websites that are tough to use, this means that if they cease you site they’ll go to your opponent’s website and you may lose the client. Your site is a marketing tool and it’s vital to optimize it. By giving a quality user experience on all devices, you’re on the correct track to keep your visitors satisfied and coming back for more.
It reduces operational efforts by improving efficiency. One update to the site cascades across all device types, instead of updating different desktop and mobile websites. Should you have multiple versions of your website that you’re tracking in Google analytics think of all the time and money you can save by condensing it all into one report.
Enriched offline browsing encounter
Most smartphones and tablets are HTML5 enabled, meaning they have offline browsing capabilities. With that, users can read email newsletters in HTML5. Perfect when the user does not have an internet connection.
Staying in Business
Now that you know the benefits and where this whole responsive site craze is going, you recognize you need reactive design. Without it, you are losing customers and money. Individuals are now purchasing more frequently online than in stores. Folks are online reading product reviews before buying a product! Cater to your potential customers and grow your business! In case you don’t have a responsive web design, you’re actually losing money and company. You’re losing out on a whole target market which uses their cellular device to shop.
See this: Web Designer vs Web Developer
Maintenance is a Cinch
When mobile first hit the world, some businesses had multiple versions of their sites (one for the desktop computer, one for smartphones, etc.) You can see how that fast became a concern when it was time to upgrade the website.
Higher Ranks in Google
This priority is VITAL for any business owner both little and big businesses can benefit from more website traffic and leads. Now allow me to clarify the magic and the way it happens. When your site has one responsive design that scales to fit any device, you don’t desire another version of your website that’s constructed merely for cellular devices. With only one strategic URL, you fortify your SEO. Forget about assembling separate website designs for cell phones, desktops, and laptops – that’s now a thing of the past.
This is because reactive design sites have one URL and the same HTML, regardless of apparatus, which makes it easier and much more efficient for Google to crawl, index, and organize content. Contrast this with a different mobile site which has another URL and distinct HTML than its desktop counterpart, requiring Google to crawl and index multiple variants of precisely the same website.